Ever used Quora to ask questions or read insightful answers? You’re not alone. Over 300 million users visit Quora each month looking for reliable information.
Many of the questions are asked by high-intent customers who are researching products or services, which provides advertisers and brands with a unique opportunity to get in front of people who are in the consideration phase of the buying process. This makes Quora a uniquely powerful advertising platform.
What is quora advertising?
Quora is an online platform that invites users to share and grow the world’s knowledge. The questions are asked and answered by the public and monitored by a community and moderators to ensure high-quality content.
When advertising on Quora, granular contextual and behavioural targeting options are available to reach your audience at the right time.
What are the benefits of Quora Advertising?
- Gets your ads in front of high-intent customers
- Offers granular contextual and behavioural targeting
- Increases brand awareness and authority
- Generates high-quality traffic to your site
what does it looks like?
An example of how an ad could be displayed in the right context through Quora.
A construction business looking to increase conversions for your new range of floor tiles.
Their ad could be displayed alongside questions such as:
- How to choose the right floor tiles?
- Which material is best for floor tiles?
- What is the best thickness for floor tiles?
Users who are reading these types of questions are likely to themselves be in the hunt for floor tiles, and displaying your ads alongside this type of content can be effective at boosting conversions.