Media planning
Being a marketer isn’t becoming easier, an ever- increasing number of technologies to master. Fragmentation of media is a constant battle and keeping up with the constantly accelerating myriad of technology is no easy feat. Among this chaos, we help you plan media to find growth efficiently and effectively.
media planning
Advant Technology streamlines the complex world of digital media through a combination of technology, human expertise and strategic advice. We’re quietly confident of being one of the best agencies for managing international campaigns for mid-sized budgets, we’re so good at this that many of our clients are agencies who white label our services.
Our unified approach to omnichannel campaigns are curated with expert knowledge to reach your audience efficiently, and effectively to deliver the biggest ROI. We do that with speed and agility few agencies can match and we do it so well that we’ve never lost an agency relationship in six years! Speak to us now to find and grow your revenue.
Media Plans
Our comprehensive media plans gives our clients full transparency and helps you visualise the media mix that’s best suited to delivering the desired outcomes. We go the extra mile and help predict outcomes based on media costs, reach, impressions, CTR and conversion rates.
TECHNOLOGY HELPS US DELIVER THE BEST STRATEGY
Our full-circle media planning service is built on research, knowledge and experience. We are experts in using tools to inform future outcomes, placing our client’s goals at the centre of everything we do. With Advant Technology you get access to the best of the best tech across several DSPs that are within our stack. Each platform has its unique advantages, you can rely on us to make the best recommendations of the platform that’s right for you!
OMNICHANNEL MEDIA PLANNING
We think of channels like an arsenal of tools and we help you choose the right tool for the job. The online ecosystem today is highly fragmented. Making these channels work in harmony is what we do. We plan and buy across a range of channels that include display, video, native, CTV, audio, social and more. Using a variety of channels opens your brand to a greater audience and thus a greater potential. An omnichannel approach allows us to work across the entire funnel from awareness to conversion.
Media planning is at the core of our agency, check out some of our case studies here.
People & Culture
A tight-knit community of professionals who live and breath media with experience across buy, sell and publisher side. We bring a unique viewpoint to your challenges with a wealth of experience. Our team is proven to beat even the world’s largest agencies.
Our partners are your partners
Advant Technology couldn’t be who we are without our partners, they enable us to deliver incredible results for our clients.
Whilst we love to form longterm partnerships that our clients can leverage for their advantage, we also pride ourselves on being completely unbiased. We don’t have trading relationships that often negatively affect where media is bought, we plan and strategise based on what’s best for you. We are aggressive negotiators and treat your money like it was our own because we care. You can bet your bottom dollar we’ll negotiate the best deal for you.
LEARNING AT THE CENTRE
An integrated media strategy requires careful planning and execution, there is always an opportunity to learn and improve. Advant Technology uses this framework to test, learn, share and educate our clients.
designing a funnel
Influencing a purchase can be complex, espcially for expensive considered items. To best influence that decision we use a messaging framework that builds over time.
LOWER MINIMUMS
Say goodbye to prohibitive minimum spends, here at Advant Technology we give you access to multiple enterprise level technologies without prohibitive minimum spends. If your running ads programmatically or haven’t yet tried display, video and native via programmatic and want to test new solutions without a mega investment speak to our sales team now.
BRAND SAFETY
We care about our clients and we value long term relationships which is why we go to great lengths to ensure that the ad space we buy is safe. We work with several partners overlaying software that filters our fraudulent, and non-brand safe inventory to ensure your brand stays safe.
Content, platform, targeting and KPIs
When choosing the right media mix we look at where your audience is in the journey, are they passive or in-market? Where are they spending time? What assets do you have and how can we best utilise them? Does the messaging line up with where they are in their buying journey?
Here is how we visualise, content, platform, targeting and KPI.
