Display/rich media
advertising
One of the most favourable and widely used types of online advertising, display advertising comes in a variety of formats including banners, images, videos and rich media.
The visual assets are distributed across specific websites, apps or social media platforms.
What is display advertising?
Distributed across the web through a display ad network such as Google DV360, the targeting for display ads is incredibly versatile. They can come in a variety of different formats including:
- Banner ads
- Interstitial ads
- Rich media ads
Speak to our sales team about your requirements, and we’ll help you find the perfect solution.
What are the benefits of display advertising?
- Visually appealing and attention-grabbing
- Allows for effective targeting and retargeting
- Increases brand awareness and visibility
- Great for maximising the number of impressions/reach
- Easy to track, monitor and optimise
banner ads
Banner ads are image-based ads that appear at the top, bottom or sides or a website. They come in various sizes and shapes. The horizontal ones are leaderboards, while vertical banners are called skyscrapers.
INTERSTITIAL ADS
These are the full-screen ads that pop up on a website or app interface before a user reaches the page they were intending to visit. Due to their high impact and visibility, they tend to achieve a high click-through rate.
rich media ads
What makes rich media ads different to static banner ads is that they include advanced features such as audio, video or interactive CTA buttons. The format is designed to encourage users to interact and engage with the content.
What we offer
Our team has been working with brands all across the globe to deliver successful display ad campaigns. To ensure we get your ads in front of the right audience at the right time, we utilise a variety of targeting solutions including:
- Audience-based targeting
- Contextual targeting
- Keyword targeting
- Domain targeting
- Retargeting
- Whitelist/Blacklist
Throughout the campaign, we monitor and analyse the performance to ensure we optimise the campaign, providing our clients with the best possible ROI.
We’ve been running display ad campaigns for brands such as VISA, Alpari and Visit Cyprus. Read more about our processes here.
