FOUNTAIN OF HYGIENE
In light of COVID-19, Bompas & Parr, together with the Design Museum, organised the competition Fountain of Hygiene to raise funds for the British Red Cross.
The competition invited creatives, designers and makers to explore the aesthetic, functional and social possibilities of enhanced hygiene this crisis have brought upon us.
When we were asked to partner with Bompas & Parr to help raise awareness of the Fountain of Hygiene competition, it was a given for us.
To maximise the number of competition entries, our strategy included using contextual targeting to run display banners on websites where we knew designers and creatives would spend their time, and in the end, our awareness campaign helped secure an impressive 182 entries.
Terry Hearnshaw’s unit dose dispensing system won the London & Partners Sustainable Design category
Once the contestants had submitted their works, they were evaluated by a panel of eminent judges including:
Jules Chappell OBE
Managing Director of the Mayor Of London’s Promotional And Economic Development Agency, London & Partners
Founder and Editor-in-Chief of Dezeen
Tim Marlow OBE
Chief Executive and Director, Design Museum
Architect and Founder of Bompas & Parr
Global Director, Innovation at Bacardi
British Businesswoman and Founder of les boys les girls
Prof Charles Spence
Experimental Psychologist and Head of the University of Oxford’s Crossmodal Research Laboratory
Food Journalist, Author and Historian
The winners were shortlisted by the jury based on four criteria including innovation, functionality, social impact and aesthetics.
With so many beautiful, whacky, innovative designs, it’s no exaggeration to say that the competition was fierce.
Check out the winning entries here.
Read some of our customer success stories where we’ve also used display banners.